On this occasion of President’s Day, I’m thinking forward as President of HyperDrive, a progressive digital direct marketing agency in Cincinnati, and I’m looking for inspiration. I’m thinking of how our business – which relies on the smart use of technology to bring remarkable brands and their fans closer together (translate higher sales at lower costs) – is changing so rapidly. I’m thinking of how difficult it is to predict…

Quite possibly the fastest growing marketing tool around…. “Mobile devices are too dang useful to not be used during the purchase process. Customers can quickly check prices elsewhere while they stand in the aisle. A clear 77% of smartphone owners use their device while shopping.” “Altimeter Group released an analysis of top brands that use mobile technology to connect with their customers during the retail experience. The data were compiled…

On this Valentine’s Day, we find it appropriate to talk about a mutual love affair that HyperDrive has with one of our all-time favorite clients. Since first joining hands in the early 2000′s, Dreamfields Pasta – makers of the best-tasting “good for you” pasta on grocery shelves today – and those on the HyperDrive Dreamfields team just ‘clicked.’ To us, it was love at first bite. As testament to our…

When you engage with a digital agency, like HyperDrive,  the relationship typically grows mutual admiration when results are achieved or exceeded and the client provides exceptional products and services.  Cincinnati Cake and Candy has perfected a  new way to get top results with their new ecommerce platform, Nexternal…they feed the team with the most amazing berry pie! Linda Gillespie and her team of baking and candy experts presented us with…

Our 10-year partnership with ExactTarget has proven to be a good one on several levels. Firstly, ExactTarget helped us get started in email marketing back in 2001 when virtually no serious marketers were yet tapping into the power of email marketing. Secondly, ExactTarget has invested continuously to create the world’s best email marketing software. According to Forrester – The Forrester Wave™: Email Marketing Vendors, Q1 2012 Report “ExactTarget brings the…