Word of mouth is a powerful tool for any brand. But this is especially true when you’re brand has something worth talking about. When it comes to Michael Angelo’s Naturally Italian Frozen Entrees there is no one thing bigger to talk about than taste. A quick jump to their Facebook page or Twitter feed will reveal just how important taste is to their consumers. So how do you take what’s…
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Graeter’s has gone from making about 315,000 gallons of super premium ice cream to close to 900,000 gallons, the quality remained the same. [CINCINNATI BUSINESS COURIER] How Did They Do It? Graeter’s took a very focused approach to expanding outside of the Cincinnati region. Their number 1 focus is all about the quality of the product. Graeter’s cherishes its brand and product. They went straight to their best advertisers, to…
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The LaRosa’s Facebook page has hit 100,000 fans. This is a big deal for the brand and they are celebrating with Guests in a big way! Over the years, LaRosa’s has worked hard to build an engaged fan base and it’s paying off. HyperDrive has helped both strategically and creatively to boost content creation and apply acquisition strategies to get it rocking. As they say, serving is the new selling…
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Recently, two of our account services team members attended the “Communications” Career Fair at the University of Cincinnati. Tim Koehler and Mark Lammers met exceptional candidates from the Department of Communication in the McMicken College of University of Cincinnati. Both Tim and Mark are graduates from the Communication Dept and know the value of the students who graduate from this department. HyperDrive shared its business model and client programs with…
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You’re a marketer, working on a new campaign. You know your audience, you know the demographics, what they like as well as all the killer features that your product offers. Everything is ready. Now it comes for one of the most crucial parts of your campaign. The messaging. But how to write something that will win the consumer over to your side and get them to convert? The answer lies…
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