Turning Owned Audiences into Loyal Customers: A Restaurant Growth Guide Most restaurant brands already have an audience. They have email lists, eclub members, website traffic, and customers who have opted in to hear from them. But in many cases, that audience is...
Stop Optimizing Your To-Do List: Why True Email Strategy Requires a "No" We’ve all been there: a calendar full of A/B tests, a backlog of subject line tweaks, and a roadmap of "best practices" we’re told will move the needle. It’s busy, it’s productive, and it’s...
Navigating the Nuance of 'When' and 'Where' to Deploy Google Ads AI Max for Maximum Impact. The buzz is undeniable: AI is transforming everything, and Google Ads What We Do is no exception. With built-in tools often hailed as the magic bullet for maximizing...
Leveraging Marketing Automation to Outperform: A Tire Discounters Success Story. We love a success story, especially when it involves a brand that is passionately committed to its customers and embraces technology to achieve big goals. Our partners at Tire Discounters...
What is Lifecycle Email Marketing? Lifecycle marketing is a holistic approach to customer engagement that recognizes the different stages a consumer goes through during their relationship with a brand. It is designed to address the needs of customers at each phase,...
Don't let compliance issues hinder your email ROI. Gmail and Yahoo announced new email compliance requirements for bulk email senders (send roughly 5k/day) that went into effect in February 2024. In April 2024, Google began taking the next steps by rejecting...