Leveraging Marketing Automation to Outperform: A Tire Discounters Success Story.
We love a success story, especially when it involves a brand that is passionately committed to its customers and embraces technology to achieve big goals. Our partners at Tire Discounters have teamed up with the Atlanta Braves for an innovative “Round Tripper” campaign to help drive customer acquisition and brand awareness through partner marketing with Cooper and Goodyear Tires. They turned to us for help building a fully automated tool that would deliver an offer with every home run.
Why We Partnered with Tire Discounters
Tire Discounters doesn’t just sell tires and service vehicles; they take pride in building trust and creating a legendary customer experience with every customer. With a brand voice that’s as bold as it is quirky, they’re focused on driving awareness, attracting new customers, and boosting engagement, particularly in emerging markets like Atlanta. This makes the partnership with the Atlanta Braves a natural fit and a valuable asset.
Tying Tires to Home Runs
Imagine this: every time the Atlanta Braves hit a home run, customers win. They offer $75 off Cooper or Goodyear Tires for one home run, $100 off for two, $125 off for three, and $150 off for four or more, which means big savings for customers on a set of new tires. It’s a fun and exciting way for customers and baseball lovers in the Atlanta region to engage and opt-in to Tire Discounters’ personalized messaging.
The offer is valid for 7 days after the game. To redeem, customers scan a QR code or visit a mobile landing page, provide their email address and preferred Tire Discounters location, and opt in to receive a coupon via email. HyperDrive ensured that this offer was easily accessed by customers and simple to execute at the point of sale.
Driving Engagement with Smart Technology
The magic behind the “Round Tripper” campaign isn’t just the discount; it’s the sophisticated, yet simple-for-the-customer user experience and technology stack supporting it:
- Dedicated Landing Pages: We’ve built intuitive landing pages on the Tire Discounters website. These pages serve as the central hub, where fans can easily track the Braves’ home run tally and see their potential savings grow.
- Multichannel Access (QR Codes, Mobile Pages, Messaging): To ensure no one misses out, Tire Discounters is leveraging QR codes and direct links in email and SMS communications. Whether you’re at the game, watching from home, or just on the go, a quick scan or tap puts you directly in touch with the latest promotion details.
- Real-Time Data Integration: Through a robust data integration with sportsdata.io, we’re pulling in the MLB Atlanta Braves score and home-run data nightly. This ensures that the discount information on the landing pages is always accurate and updated daily, truly reflecting the Braves’ performance.
- Personalized Offers, Delivered Instantly: When a prospective customer is ready to claim their savings, our marketing automation kicks into high gear. It captures their first-party data, making it incredibly easy to deliver a personalized message and discount code. This code is then sent, ready to be used immediately at checkout. The offer is valid for a week, with automated reminders to drive conversion.
A Win-Win-Win: Customers, Brands, and Partners
This campaign isn’t just a home run for Tire Discounters; it’s a grand slam for everyone involved.
- For Customers: It’s an engaging and rewarding experience that offers tangible savings on an essential purchase. The user experience builds trust. Peace of mind comes not just from the savings, but from knowing their vehicle is in the hands of Tire Discounters’ certified technicians, who take immense pride in their work.
- For Tire Discounters: It’s a powerful tool to drive brand awareness and acquire new customers in a crucial new market, while deepening engagement with existing ones. It showcases their innovative spirit and commitment to customer satisfaction.
- For Manufacturer Partners: Strategic marketing partners with industry leaders, such as Cooper and Goodyear tires, are instrumental. Their commitment to providing excellent products and special pricing builds brand loyalty for them and Tire Discounters.
The Tire Discounters “Round Tripper” campaign is more than just a promotion; it’s an innovative way to drive customer acquisition by understanding their behavior and implementing strategic marketing automation that is outside the traditional playbook. HyperDrive is incredibly proud to be a part of this journey, helping Tire Discounters hit it out of the park—one home run and one satisfied customer at a time.