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Navigating the Nuance of ‘When’ and ‘Where’ to Deploy Google Ads AI Max for Maximum Impact

Navigating the Nuance of ‘When’ and ‘Where’ to Deploy Google Ads AI Max for Maximum Impact

by Ali Margello | Mar 30, 2026 | Acquisition Marketing, Multi-Unit, Paid Search, SEM

Navigating the Nuance of ‘When’ and ‘Where’ to Deploy Google Ads AI Max for Maximum Impact. The buzz is undeniable: AI is transforming everything, and Google Ads What We Do is no exception. With built-in tools often hailed as the magic bullet...
Beyond the Click: How Strategic Paid Search Fuels Franchise Growth

Beyond the Click: How Strategic Paid Search Fuels Franchise Growth

by Ali Margello | Feb 10, 2026 | Acquisition Marketing, Multi-Unit, Paid Search, SEO

Strategic Paid Search: A Catalyst for Franchise Growth   If you are looking to grow your franchise business, consider leveraging paid search as part of your franchise marketing mix. You can leverage keyword research paired with your customer goals to determine...
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