by Ali Margello | Apr 9, 2026 | Email/SMS, Journeys
From Data to Delivery: How Continuous Optimization Drives Revenue for LaRosa’s For LaRosa’s Pizzeria, lifecycle marketing isn’t a new experiment; it’s a core engine. With a sophisticated ecosystem of over 100 active automations, the brand already covers the...
by Ali Margello | Feb 10, 2026 | Acquisition Marketing, Multi-Unit, Paid Search, SEO
Strategic Paid Search: A Catalyst for Franchise Growth If you are looking to grow your franchise business, consider leveraging paid search as part of your franchise marketing mix. You can leverage keyword research paired with your customer goals to determine...
by Ali Margello | Jan 23, 2025 | Acquisition Marketing, Email/SMS, Journeys
What is Lifecycle Email Marketing? Lifecycle marketing is a holistic approach to customer engagement that recognizes the different stages a consumer goes through during their relationship with a brand. It is designed to address the needs of customers at each phase,...
