by Ali Margello | Jan 23, 2025 | Acquisition Marketing, Email/SMS, Journeys
What is Lifecycle Email Marketing? Lifecycle marketing is a holistic approach to customer engagement that recognizes the different stages a consumer goes through during their relationship with a brand. It is designed to address the needs of customers at each phase,...
by Chris Timman | Jul 9, 2024 | Acquisition Marketing, Email/SMS, Journeys
Optimize Your Opt-In Emails for Conversion, Not Just Clicks and Opens In the ever-evolving world of digital marketing, email remains one of the most powerful tools for engaging with your audience. The success of an email campaign is not determined only by its open or...
