Wow! Congratulations to our wonderful partner Dreamfields Pasta for hitting 36 continuous months of growth. We are not talking about small potatoes here. 30 of the 36 months were double digit sales growth over the same month one year prior. Achieving that kind of growth is not easy and sustaining it is even harder. It goes to show that with a strong base of dedicated Brand Fans, a superior product,…

The super-fun word of mouth marketing campaign we created for Graeter’s received some nice coverage today in the Cincinnati Enquirer, in an article titled “How Graeter’s Grew Nationwide” by Mike Boyer. Graeter’s has been thrilled with the initial results of this pilot and we couldn’t be happier. Plans are already in the mix to break out the new year with an expanded campaign. There’s no question that super-premium Graeter’s is…

Looking for other information about business valuations and return on marketing investment, I stumbled upon this article about time management that I wanted to share with all the staff at HyperDrive and FanCentric Marketing. Read and take heed. Try out these outstanding tips for staying productive on the Inc. Magazine website. Lots of good practical advice found here from Tony Wong, a project management blackbelt, per Inc. Work backwards from…

Some new fun facts just in from comScore: • Social networking is the most popular online activity worldwide accounting for nearly 1 in every 5 minutes spent online in October 2011. • Half the world’s Internet population visited Facebook.com in October 2011. • 82% of the world’s Internet population ages 15 and older that accessed the Web from a home or work computer accessed a social network site – representing…

All of our work is new and fresh, here’s proof baby!! HyperDrive would like to introduce you to the daughter of Account Manager, Kati Hardy born on Wednesday, December 14, 2011. She weighs in at 7 lbs 15 oz and about 20 inches long. Mom and baby are doing great and Daddy is adjusting to his new baby-driven lifestyle. First-time Grandpa and HyperDrive CEO Dan Heimbrock is proud as can…