Partner Spotlight

LaRosa’s Family Pizzeria
LaRosa's Pizzeria

PARTNER

LaRosa’s Family Pizzeria

INDUSTRY

Restaurant

SOLUTIONS PROVIDED

Acquisition Marketing

Email/SMS

Journeys

Platform Enablement

SEM

SEO

UI/UX

Website Development

CLIENT

LaRosa’s Family Pizzeria

INDUSTRY

SOLUTIONS PROVIDED

Acquisition Marketing

Email/SMS

Journeys

Platform Enablement

SEM

SEO

UI/UX

Website Development

The Outcome

137%

Increase in average order count

82%

Increase in average Guest contribution

150+

Email and SMS lifecycle touchpoints

Dynamic offers based on ordering habits

Dynamic day-of-week message sends based on ordering habits

Dynamic time-of-day message sends based on ordering habits

The Challenge

LaRosa’s Family Pizzeria was sitting on a mountain of first-party data collected over time from phone, online, and mobile app orders. Both LaRosa’s and HyperDrive could see the value in leveraging data through a data-driven lifecycle marketing strategy. The challenge was how to start chipping away at the mountain.

The Approach

HyperDrive went to work sifting through millions of data points and built out a multi-channel lifecycle marketing strategy that included email marketing and SMS marketing touchpoints. The goal was to meet Guests where they are in their lifecycle with LaRosa’s. This resulted in several messaging tracks, including Prospects, Onboarding, Active, At-risk, Win-Back, and Surprise and Delight. HyperDrive also developed a scoring model that informs offer types, offer value, messaging content, and messaging cadence. This program was built within Salesforce Marketing Cloud.