PARTNER
CORDENTAL Group
INDUSTRY
Dental
SOLUTIONS PROVIDED
SEO
UI/UX
SEM
Website Development
The Outcome
%
Conversions up
%
Cost per conversion down
%
Cost per click down
%
Click rate up
The Challenge
CORDENTAL® Group, a multi-location dental group with over 40 dental offices across nine states, had a healthy budget to support paid search efforts (SEM) for 20 of its locations, but wasn’t satisfied with the return on its digital marketing investment with its Google Ads agency. HyperDrive was maintaining its website and adding newly acquired locations monthly. Leveraging the existing relationship, CORDENTAL turned to HyperDrive to overhaul its SEM online advertising and pay-per-click advertising (PPC), grow its business, and receive a better ROI for its Google Ads paid search marketing budget.
The Approach
HyperDrive created a dedicated client team to proactively manage the dynamic needs of this steadily growing group. The team dove in and conducted a comprehensive Google Ads audit, evaluating keyword relevance, ad copy, and performance analytics. They developed a strategy to increase conversions and seamlessly onboard new locations into the digital advertising plan. This new plan incorporated targeted keywords, enhanced conversion tracking, expanded AdGroups, and greater utilization of Google’s automated features. The result was a significantly reduced cost per conversion and click, and a substantial improvement in marketing ROI. CORDENTAL is now experiencing a steady rise in new patient acquisition across its markets.
