LaRosa's Family Pizzeria has grown from a small chain of family-owned restaurants to a regional powerhouse. The company's success is built upon the loyal relationships it nurtures with its engaged Guest base.
Like many companies today, LaRosa's initially struggled to fully leverage its data to drive sales. Past email efforts lacked personalized sophistication. For example, Faithful Guests with a long history of loyalty received the same information and product deals as one-time patrons.
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