In 2010 Dreamfields launched its first Pastapalooza; a six-week social media campaign to increase summer pasta sales. Featuring pasta salad recipes, coupons and giveaways, the campaign showcased unique weekly landing pages to encourage social media sharing and participation. With moderate success, each subsequent year kept the campaign at a slow boil, but in 2016 HyperDrive turned up the heat with delicious results...
increase in website traffic
increase in unique visitors
to the site for 2016
increase in new visitor traffic
to the brand
MILLION brand-driven social media and hashtag impressions
digital coupon prints
In the past, Pastapalooza was developed within the Dreamfields environment which made using the latest tools and best practices of web development impossible. HyperDrive separated Pastapalooza from the Dreamfields website (which is slated for an upcoming redesign) and placed it in its own digital ecosystem, thus giving us unlimited possibilities for functionality and optimized user experience.
We created a unique logo, email template for the kickoff and weekly emails, and a new landing page for each week (a total of 6). Each landing page included recipes for pasta salads and warm weather fare, contests, social share links and a coupon link that required an email address.
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