We know how to engage your fans and turn them into your most loyal customers. We use the entire digital ecospace to grow your brand and learn what makes your customers tick, what makes them click and respond to a call to action, what compels them to convert, and what inspires them to share. Find out how we develop a strategy that will help you communicate beyond marketing to make every interaction seem personal, real and relevant.
At the beginning of our relationship we perform a thorough upfront analysis to get the best insight into your brand and customers. We go beyond Google analytics and see how your brand is performing throughout the digital ecosystem to understand how your customer is interacting and responding to your brand. We review your website, perform a social media audit, review your current email list and strategy, and see what your customers are saying about your brand across the web.
As your campaign chugs along, we continue to monitor it to ensure that it’s performing as anticipated and helping you reach your goals. We capture data at every touchpoint supported by real time analytics, giving us amazing insight into the habits of your custsomers. We can see what makes them tick, what makes them click and respond to a call to action, what compels them to convert, and what inspires them to share. We build on what works to continually improve your campaign, likes and followers on your social media channels, visits to your website, and conversion rates.
We don’t keep all this information to ourselves – it’s shared with you in a format that’s easy to understand and share with your marketing and/or product development team. For clients that want to see and track performance, we create custom dashboards that are easy to use and get information whenever they need it!
Today’s customer is empowered by technology and will gladly interact with brands that resonate with them. Using this data helps you see your brand and customers in a new way and uncover opportunities for growth that you may not have considered. Put an end to batch and blast emails with low open rates, websites that don’t engage and delight prospects, and social media that doesn’t serve your customers the content they want. Grow your brand and fan base with us!
Email deserves a seat at the table during the planning stage of any marketing campaign. Unfortunately, email is considered by many to be the red-headed stepchild of marketing, but it’s a very effective way to reach your customers. Your loyal fans want to hear from you. They want updates about your product or service, offers, ideas and opportunities to buy. Email does all that – and more.
Asking your customers for permission to communicate with them opens the door to marketing to them when you want. It gives you the power to control the messaging and funnel them where YOU want them to go, whether it’s your website, a landing page, a product page or an opportunity to get an offer or purchase your product. When you communicate with them via email they are exposed to your brand in the best possible light.
This is our sweet spot. We create emails that nurture your relationship with your customer and encourage them to be advocates of your brand. The beauty of this relationship is that it’s constantly evolving. We see what they do and don’t respond to, what compels them to click through for offers or information and what type of information they find most valuable. The data we collect is priceless and offers invaluable insight into your brand.
Call us. You’ll be amazed where email marketing takes your brand.
An SEO audit of your website is an important part of your company’s wellness program. From the start we do a full analysis of what’s working and what’s lacking in your SEO strategy and develop a plan to increase your rankings and identify opportunities for growth. An important component of your SEO plan is a thorough competitor analysis to see how they rank and learn where, why and if they surpass you in SERPs (search engine ranking pages).
Like most of the digital realm, SEO is constantly changing, what worked last year is already losing its efficacy and you need to ride the crest of the wave so you’re not pulled to the bottom. That’s where we step in with a solid plan to improve your rankings throughout your website and social media. We use the best practices to ensure your customers find you by optimizing with content that drives visits to your site or shares on social media with keywords that matter most to your audience.
The websites we build have the current best practices for coding to ensure your website is designed for maximum visibility. When you work with HyperDrive, you’ll notice a steady, quantifiable increase in visits to your site. People are looking for your product or service - let us help them find you!
Word of mouth marketing is one the most effective methods to further your brand. Creating and nurturing a group of loyal fans that are enthusiastic about your brand is imperative in today’s world. Think about it - can you really afford to sit back and hope the conversation about your brand is positive, or even happening at all?
That’s where we step in. We can help get your loyal fans not just talking about you, but singing your praises. Our effective word of mouth campaigns find and identify fans that will most likely talk about your product and then give them the tools to do just that. Whether it’s product or coupons or rewards for sharing or liking, we get those who love you to love you so much they just can’t shut up about you. It’s like your mom bragging, but on a bigger scale.
Talk to us. And we’ll help you get folks talking sweet about you.
We’re ExactTarget experts and have been working with them since their inception. Regionally, we’re the authority on what works and what doesn’t in the SalesForce Marketing Cloud. What that means to you is you get one of the best tools in the business to help you manage your email campaigns and give you incredible insights into your customer base.
And that is just the beginning. As your email list grows, content and messaging will become more intuitive to your customers’ needs. Your customers will love your brand even more as your emails become more relevant to their needs. Isn’t that the goal of marketing?
Work with us and strengthen your 1 – 1 relationship with everyone on your list!
Our websites are designed to be user-friendly across all screens and devices to create a personalized brand experience with every click, from anywhere. We understand that functional design makes the user experience enjoyable, but we go beyond appearance to delight and engage the user in surprising ways – making sites that are worth revisiting and sharing. Our sites are fully responsive and scalable to any size device without the need for a separate mobile website.
Our web development and creative teams create a site that strategically communicates your brand throughout every page to support your product, service and messaging. Our websites are designed to attract and convert prospects to customers with the goal of boosting business and yielding measurable results. We want to make our clients look great at every click and provide prospects with the tools to interact with brands effortlessly.
So is YOUR website doing that? If it’s not, talk to us.
Before we launch any campaign, we establish goals and objectives. Whether it’s to improve brand awareness, increase sales, retain customers, or reduce cost per lead or sale, we establish a clear path to achieve these goals. We translate your goal into KPIs that can be achieved and measured with digitally, such as increasing hits to your website, dollar amount per order, frequency of orders per customer, responses to your emails or requests for more product information.
Once your goal is established, we gather data about your brand and customer within the digital ecosystem. Our goal is to minimize the number of wasted impressions or irrelevant emails and maximize engagement. We also review what your competitor is doing in the digital space and how they are engaging their customers with content and offers.
A solid digital campaign strategy includes relevant messaging that honors your brand and compels consumers to action. Our messaging keeps your campaign on brand and on target to generate the most interest from your existing customers and prospects alike. Clear calls to action and compelling offers are only the start - we get consumers entangled in your brand so they ask for more, stay in touch and share your offers and information.
We look at clicks and conversions, not impressions to determine the success of your campaign. We review your campaign to see what is performing and shut down what is not. Our in-house data analyst keeps a close watch on your campaign, so that your marketing dollars are well spent, not squandered on disinterested web surfers or email addresses.
Talk to us about what we can do to digitally transform your brand.
Let’s start the conversation that will change the course of your business! Get in touch with us. You know you want to!