2018 was the third year for Dreamfields Healthy Hacks – a contest dedicated to kicking off the new year on the right foot with fun tips or hacks for healthy living. With pasta recipes, tasty prizes, coupons and contests galore, it’s been a fairly successful way to engage fans and grab new product trials. This year HyperDrive turned up the heat to create some funtastic results…
increase in unique visitor
traffic to the site
increase in new visitor traffic
to the brand
increase in conversions (email
increase in paid search traffic
to site year-over-year
number of people who entered
the contests, an 88% increase
digital coupon prints
a 1,400% increase year-to-year
In past Healthy Hacks, the contest lasted four weeks with smaller prizes each week and a grand overall prize. Previous contests featured a calendar with new information daily, but was within the Dreamfields environment and as a result the appearance was a bit lackluster. We placed Healthy Hacks within its own digital ecosystem which gave us the ability to create something truly exciting.
For 2018 we created a shorter 3-week contest to keep fans from losing interest, and a new logo and email template were created for weekly emails. Each weekly landing page featured bloggers that delivered content designed to keep people motivated to stick to their New Year’s resolutions, tasty recipes, coupons and fantastic prizes. Most importantly, we made it 100% user-friendly to enter the contest so Dreamfields fans couldn’t resist entering and printing coupons at a rapid rate!
mid campaign reminder
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