On January 1, 2001, the first day of the 21st century, HyperDrive opened its doors to signal the new age of marketing where customers – not marketers – are in charge. Gone are the days of interruption marketing… of renting eyeballs… of buying millions of impressions and expecting to somehow engage consumers and motivate them to buy or recommend your products.
We help you build a sustainable and valuable asset.
HyperDrive fosters and nourishes your rabid ‘brand fans’ – consumers who buy their brand exclusively and talk about it to family and friends. Our approach is a proven one. Not by what we say, but by the results we deliver again and again, across a wide mixture of consumer and B-2-B brands.
We focus on communications that engage customers.
Current users of your brand are your most important marketing asset. Instead of pushing ‘clever’ creative executions designed mainly for award shows, we look hard at your business objectives to understand and address the unique interests and needs of real customers.
Our unique approach is driven by analysis of
Before you can see where your brand is going, you need to know where you began. With your brand, we start by analyzing its most valuable customers – who are they, how do they act, what do they buy, and when is their business with you “at risk?” Delivering measurable results sometimes is like having a crystal ball – yes, with the right information you CAN actually predict the future!