Consumer packaged goods (CPG) brands are constantly introducing new products that they hope will take hold with consumers and drive high retail sales volume. But as we know, there are many reasons why most new product launches fail. Consumers don’t fall in love with the product despite what can be multi-million dollar advertising and slotting allowance investments. A great product is certainly mandatory if brands stand any prayer of gaining…

How Does HyperDrive’s Taste & Tell Progam Work? Taste & Tell, a time-proven program developed by HyperDrive, leverages Word-of-Mouth Marketing (WOMM) strategies that tap into your reservoir of ‘brand fans’ to create an opportunity for them to easily talk about, share, sample and endorse your brand’s products. (Download our PDF sell sheet.) This is a turnkey program. From the identification of your best customers in geo-targeted cities or regions, to…

Today I was lucky enough to get distracted by a Facebook Post that led me to this short film. The post headline that caught my eye was “9-year-old’s cardboard arcade gets flashmobbed.” Now what could that possibly mean, I thought. Watch this film for yourself and be prepared to be moved by its presentation. What is so amazing to me is that people are able to leverage social media to…

Get ready, snow birds! The super-successful word-of-mouth marketing campaign for Graeter’s Ice Cream, called Graeter’s Fanbassadors, is kicking off in the Sunshine State. Right now, an open invitation stands for passionate and engaged Florida Graeter’s Fans to sign up and become an advocate for the best ice cream you’ll ever taste. The timing is perfect, coming before the heels (so, toes then?) of a major announcement—Graeter’s Ice Cream will be…

Quite possibly the fastest growing marketing tool around…. “Mobile devices are too dang useful to not be used during the purchase process. Customers can quickly check prices elsewhere while they stand in the aisle. A clear 77% of smartphone owners use their device while shopping.” “Altimeter Group released an analysis of top brands that use mobile technology to connect with their customers during the retail experience. The data were compiled…