HyperDrive Interactive

Are You Listening to Your Customers? Use Social Media to Help You Win Referrals and Leverage Word-of-Mouth Marketing Programs

Are you listening to what your customers are saying? If you hear what they have to say and build relationships you will receive positive results. Essential Social Media Tools.  Start with the basics and see how easy it is to track your brand name, product, location and more. Facebook Google+ Linked In Twitter Use the “Search” function to track common questions or phrases related to your company, product or service….

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Engaging Brand Fans with a Box of Saucy Fun that Creates Barbecue Conversations

Consumers are more likely to take recommendations from their friends and family than listen to or trust a brand.  Why not empower your best customers to spread the word about your remarkable product by building a community of advocates.  It’s the most powerful tool on your belt, especially considering Forrester has shown that 80% of all purchase cycles involve a form of WOM recommendation. Take Montgomery Inn for instance. Montgomery…

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Why Viral Marketing May Not Be A Good Tactic for Your Word of Mouth Marketing Strategy

It’s 8:34am and a man in his early thirties shuffles into his cubicle, then begins checking his email. After a couple of minutes he stumbles across an email with an amazing video embedded in it. Within minutes he’s emailed it to several of his co-workers telling them they have to see it. In an hour it’s spread to half the office, in another half an hour it has spread to…

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What’s Your Story? How Brand Storytelling Gets Your Marketing Efforts Top Of Mind With Customers.

While it has been centuries since humans have gathered around campfires to trade stories about their feats during the latest hunt storytelling still holds sway over our collective minds and hearts. Perhaps that’s why more and more businesses are turning to storytelling as the vehicle to get their message out to their customers. Why Storytelling? Rather than immediately going into the benefits of storytelling, let’s look at this from the…

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Lasting Relationships and Numerous Brand Fans Loving On Graeter’s are the Ingredients for a Succuessful WOM Program

Combining Email Marketing, Social Media and Direct Mail to Spread Word of Mouth Challenge Established in 1870, Graeter’s Ice Cream is a family-owned company from Cincinnati, Ohio esteemed by culinary experts around the world for their French Pot small batch process. For the first time in brand history the company is aggressively expanding via grocery stores in 30+ new markets, coast to coast. Despite making such a high-quality product, consumer…

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