The limited roll-out is over and if your Facebook page is set up correctly you should have seen the new “Facebook Offers” feature available on your timeline. The tool is promising and easy to integrate, for both ecommerce and brick-and-mortar businesses. Here’s the scoop from Facebook, along with my thoughts on this new feature below: So there you have it. One simple marketing rule is that brands should talk to…

Get ready, snow birds! The super-successful word-of-mouth marketing campaign for Graeter’s Ice Cream, called Graeter’s Fanbassadors, is kicking off in the Sunshine State. Right now, an open invitation stands for passionate and engaged Florida Graeter’s Fans to sign up and become an advocate for the best ice cream you’ll ever taste. The timing is perfect, coming before the heels (so, toes then?) of a major announcement—Graeter’s Ice Cream will be…

The super-fun word of mouth marketing campaign we created for Graeter’s received some nice coverage today in the Cincinnati Enquirer, in an article titled “How Graeter’s Grew Nationwide” by Mike Boyer. Graeter’s has been thrilled with the initial results of this pilot and we couldn’t be happier. Plans are already in the mix to break out the new year with an expanded campaign. There’s no question that super-premium Graeter’s is…

Graeter’s Ice Cream, an iconic Cincinnati brand with a rich, 140-year-old family heritage and a relentless dedication to making the world’s best ice cream. Every batch of this smooth and decadent ice cream is created just two gallons at a time using the proprietary “French Pot Process” used for over a century to make Cincinnati people want to Share the Love. Graeter’s wanted to expand their geographic reach with grocery…

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. Challenge:  HyperDrive proactively identified two major problems for…