While it has been centuries since humans have gathered around campfires to trade stories about their feats during the latest hunt storytelling still holds sway over our collective minds and hearts. Perhaps that’s why more and more businesses are turning to storytelling as the vehicle to get their message out to their customers. Why Storytelling? Rather than immediately going into the benefits of storytelling, let’s look at this from the…

Today I was lucky enough to get distracted by a Facebook Post that led me to this short film. The post headline that caught my eye was “9-year-old’s cardboard arcade gets flashmobbed.” Now what could that possibly mean, I thought. Watch this film for yourself and be prepared to be moved by its presentation. What is so amazing to me is that people are able to leverage social media to…

Are you wondering what the Introduction of Facebook Timeline means for your brand’s Facebook Page? You are not alone. Facebook’s Timeline for Pages will give brands greater control over content, the opportunity to boost Fan engagement and the ability to represent a deep history of the company. All of these enhancements are wrapped in a highly visual timeline-based architecture. Sliding back to the 1930’s with Coca-Cola is a breeze. Checking…

The super-fun word of mouth marketing campaign we created for Graeter’s received some nice coverage today in the Cincinnati Enquirer, in an article titled “How Graeter’s Grew Nationwide” by Mike Boyer. Graeter’s has been thrilled with the initial results of this pilot and we couldn’t be happier. Plans are already in the mix to break out the new year with an expanded campaign. There’s no question that super-premium Graeter’s is…

Some new fun facts just in from comScore: • Social networking is the most popular online activity worldwide accounting for nearly 1 in every 5 minutes spent online in October 2011. • Half the world’s Internet population visited Facebook.com in October 2011. • 82% of the world’s Internet population ages 15 and older that accessed the Web from a home or work computer accessed a social network site – representing…