A few weeks ago, I wrote a blog post about a certification class I attended through ExactTarget Academy, the industry’s first comprehensive individual certification program for email marketing. During the class, we learned about creating content, building results-driven emails, and best practices about how to create dynamic content based on a subscribers unique attributes. Since then, HyperDrive has put a lot of emphasis on what we learned into new email…

Our 10-year partnership with ExactTarget has proven to be a good one on several levels. Firstly, ExactTarget helped us get started in email marketing back in 2001 when virtually no serious marketers were yet tapping into the power of email marketing. Secondly, ExactTarget has invested continuously to create the world’s best email marketing software. According to Forrester – The Forrester Wave™: Email Marketing Vendors, Q1 2012 Report “ExactTarget brings the…

Laura Baverman of The Cincinnati Enquirer recently interviewed HyperDrive executives Dan Heimbrock and Bernie Joyce. Laura was intrigued about HyperDrive’s ongoing interactive and social marketing success with iconic Cincinnati brands Graeter’s, LaRosa’s, Gold Star and Montgomery Inn … (not to mention www.cincyfavorites.com). She starts her article like this: “LaRosa’s Pizzeria sent me an email last week offering $5 off my next $25 food purchase. Its title: Can you believe it’s…

Graeter’s Ice Cream, an iconic Cincinnati brand with a rich, 140-year-old family heritage and a relentless dedication to making the world’s best ice cream. Every batch of this smooth and decadent ice cream is created just two gallons at a time using the proprietary “French Pot Process” used for over a century to make Cincinnati people want to Share the Love. Graeter’s wanted to expand their geographic reach with grocery…