Consumer packaged goods (CPG) brands are constantly introducing new products that they hope will take hold with consumers and drive high retail sales volume. But as we know, there are many reasons why most new product launches fail. Consumers don’t fall in love with the product despite what can be multi-million dollar advertising and slotting allowance investments. A great product is certainly mandatory if brands stand any prayer of gaining…

How Does HyperDrive’s Health Care Professionals (HCP) Influencer Seeding Program Work? Developed to leverage Word-of-Mouth Marketing strategies, our HCP Influencer Seeding program helps you tap directly into key influencers of your brand. For brands that can claim specific health benefits and/or targeted to specific audiences with health issues, HCPs have been proven invaluable when it comes to prompting consumer purchase decisions. (Download our HCP Influencer Program Sell Sheet.) This is…

A number of HyperDrive employees traveled to Indianapolis to complete certification through ExactTarget Academy last week. I attended the course Email, The Foundation. While I didn’t know what to expect, I knew there was so much I could learn about the software. Over the 2-day course we covered uploading/exporting subscribers, adding attributes, creating templates, scheduling and tracking email sends through reports. Another cool takeaway was ExactTarget’s Subscribers Rule! Philosophy (see…

On this occasion of President’s Day, I’m thinking forward as President of HyperDrive, a progressive digital marketing agency in Cincinnati, and I’m looking for inspiration. I’m thinking of how our business – which relies on the smart use of technology to bring remarkable brands and their fans closer together (translate higher sales at lower costs) – is changing so rapidly. I’m thinking of how difficult it is to predict tomorrow….

Graeter’s Ice Cream, an iconic Cincinnati brand with a rich, 140-year-old family heritage and a relentless dedication to making the world’s best ice cream. Every batch of this smooth and decadent ice cream is created just two gallons at a time using the proprietary “French Pot Process” used for over a century to make Cincinnati people want to Share the Love. Graeter’s wanted to expand their geographic reach with grocery…