Some new fun facts just in from comScore: • Social networking is the most popular online activity worldwide accounting for nearly 1 in every 5 minutes spent online in October 2011. • Half the world’s Internet population visited Facebook.com in October 2011. • 82% of the world’s Internet population ages 15 and older that accessed the Web from a home or work computer accessed a social network site – representing…

The idea of word of mouth (WOM) is not new. All of us have been spreading the word for years, via those “hey-have-you-heard-about” referrals to and from our friends, family, and co-workers. Word of mouth is information we value and trust, whether we are talking about books, movies, products, services, or forming opinions on events that happen around us every day. It is also information we are most likely to…

HyperDrive employs a proven process of understanding, concepting, and delivering marketing programs that stress efficiency, openness to new ideas, and creative solutions to your most pressing communications challenges.   DISCOVER – We listen and ask many questions, then study your customer data to understand how your Most Valuable Customers develop. We then prepare well-defined creative parameters, technology requirements, and business objective only with your full participation and endorsement. DESIGN –…

Laura Baverman, business reporter and columnist at the Cincinnati Enquirer, recently started an article like this: “LaRosa’s Pizze­ria sent me an email last week offering $5 off my next $25 food pur­chase.” Its ti­tle: Can you be­lieve it’s been three months since you last vis­ited? … I had no clue. I might just use that coupon.” Problem: Retain & Grow Guests in a Down Economy. Client Background: LaRosa’s Pizzerias is a…