A few weeks ago, I wrote a blog post about a certification class I attended through ExactTarget Academy, the industry’s first comprehensive individual certification program for email marketing. During the class, we learned about creating content, building results-driven emails, and best practices about how to create dynamic content based on a subscribers unique attributes. Since then, HyperDrive has put a lot of emphasis on what we learned into new email…

Consumer packaged goods (CPG) brands are constantly introducing new products that they hope will take hold with consumers and drive high retail sales volume. But as we know, there are many reasons why most new product launches fail. Consumers don’t fall in love with the product despite what can be multi-million dollar advertising and slotting allowance investments. A great product is certainly mandatory if brands stand any prayer of gaining…

For many years, HyperDrive Interactive has teamed up with the industry’s #1 email marketing software provider, ExactTarget, to offer clients the time proven advantages of permission-based email marketing. Today we are considered one of the top providers of email marketing in the country, with email strategy, creative design, reliable delivery, and real-time tracking services are available for both consumer and business to business clients. “Click-through” rates in email campaigns outperform…

Email design and development is an interesting dichotomy of old and new. It is an extremely effective and marketing communication strategy that is gaining an incredible amount of focus in the industry. Yet at the same time, in order to give all users a consistent experience there needs to be ample time to develop and debug-issues that arise. You may think that since email has existed for years it would…

A number of HyperDrive employees traveled to Indianapolis to complete certification through ExactTarget Academy last week. I attended the course Email, The Foundation. While I didn’t know what to expect, I knew there was so much I could learn about the software. Over the 2-day course we covered uploading/exporting subscribers, adding attributes, creating templates, scheduling and tracking email sends through reports. Another cool takeaway was ExactTarget’s Subscribers Rule! Philosophy (see…