Consumer packaged goods (CPG) brands are constantly introducing new products that they hope will take hold with consumers and drive high retail sales volume. But as we know, there are many reasons why most new product launches fail. Consumers don’t fall in love with the product despite what can be multi-million dollar advertising and slotting allowance investments. A great product is certainly mandatory if brands stand any prayer of gaining…

Today I was lucky enough to get distracted by a Facebook Post that led me to this short film. The post headline that caught my eye was “9-year-old’s cardboard arcade gets flashmobbed.” Now what could that possibly mean, I thought. Watch this film for yourself and be prepared to be moved by its presentation. What is so amazing to me is that people are able to leverage social media to…

Are you wondering what the Introduction of Facebook Timeline means for your brand’s Facebook Page? You are not alone. Facebook’s Timeline for Pages will give brands greater control over content, the opportunity to boost Fan engagement and the ability to represent a deep history of the company. All of these enhancements are wrapped in a highly visual timeline-based architecture. Sliding back to the 1930’s with Coca-Cola is a breeze. Checking…

Our 10-year partnership with ExactTarget has proven to be a good one on several levels. Firstly, ExactTarget helped us get started in email marketing back in 2001 when virtually no serious marketers were yet tapping into the power of email marketing. Secondly, ExactTarget has invested continuously to create the world’s best email marketing software. According to Forrester – The Forrester Wave™: Email Marketing Vendors, Q1 2012 Report “ExactTarget brings the…

Looking for other information about business valuations and return on marketing investment, I stumbled upon this article about time management that I wanted to share with all the staff at HyperDrive and FanCentric Marketing. Read and take heed. Try out these outstanding tips for staying productive on the Inc. Magazine website. Lots of good practical advice found here from Tony Wong, a project management blackbelt, per Inc. Work backwards from…