How Does HyperDrive’s Taste & Tell Progam Work? Taste & Tell, a time-proven program developed by HyperDrive, leverages Word-of-Mouth Marketing (WOMM) strategies that tap into your reservoir of ‘brand fans’ to create an opportunity for them to easily talk about, share, sample and endorse your brand’s products. (Download our PDF sell sheet.) This is a turnkey program. From the identification of your best customers in geo-targeted cities or regions, to…

Get ready, snow birds! The super-successful word-of-mouth marketing campaign for Graeter’s Ice Cream, called Graeter’s Fanbassadors, is kicking off in the Sunshine State. Right now, an open invitation stands for passionate and engaged Florida Graeter’s Fans to sign up and become an advocate for the best ice cream you’ll ever taste. The timing is perfect, coming before the heels (so, toes then?) of a major announcement—Graeter’s Ice Cream will be…

HyperDrive CEO Dan Heimbrock recently answered a “CEO Survey” for the Cincinnati Business Courier and sent a company-wide email to share his insights. Dear Team:  This was a good exercise for me to articulate our position and beliefs about today’s marketing. I thought I would share my answers with you, to spark discussion at our agency. We are on the cutting edge of a new marketing century, and each of…

Sales Up This Year At CincyFavorites.com CINCINNATI (Online News Release WLWT) — It’s the biggest “Cyber Monday” yet for CincyFavorites.com, and the business boom came as a welcome surprise. Sales were up 27 percent over the same day last year, as shoppers all over the world bought local favorites such as Montgomery Inn, Skyline Chili, Graeter’s, LaRosa’s and Queen City Sausage. “They may not be spending as much, but we’re…

We focus on practical marketing communications that engage your most important marketing asset – your customers. Instead of pushing creative designed for an award show committee, we strive to understand and address the unique interests and needs of real customers. Our unique approach starts with analyzing your most valuable customers – who are they, how do they act, what do they buy and when is their business with you “at…