How Does HyperDrive’s Health Care Professionals (HCP) Influencer Seeding Program Work? Developed to leverage Word-of-Mouth Marketing strategies, our HCP Influencer Seeding program helps you tap directly into key influencers of your brand. For brands that can claim specific health benefits and/or targeted to specific audiences with health issues, HCPs have been proven invaluable when it comes to prompting consumer purchase decisions. (Download our HCP Influencer Program Sell Sheet.) This is…

Megan Collins, Brian Szolosi and Tom Wright for the New Website Launch For RENT-2-OWN In Spring of 2011, an incentive award opportunity was announced to HD employees to drive further team collaboration. “It is easy to get caught up in our own day-to-day tasks and not look further to see how we can build a better product for our clients.  If we take the time to talk and work together…

Wow! Congratulations to our wonderful partner Dreamfields Pasta for hitting 36 continuous months of growth. We are not talking about small potatoes here. 30 of the 36 months were double digit sales growth over the same month one year prior. Achieving that kind of growth is not easy and sustaining it is even harder. It goes to show that with a strong base of dedicated Brand Fans, a superior product,…

Laura Baverman of The Cincinnati Enquirer recently interviewed HyperDrive executives Dan Heimbrock and Bernie Joyce. Laura was intrigued about HyperDrive’s ongoing interactive and social marketing success with iconic Cincinnati brands Graeter’s, LaRosa’s, Gold Star and Montgomery Inn … (not to mention www.cincyfavorites.com). She starts her article like this: “LaRosa’s Pizzeria sent me an email last week offering $5 off my next $25 food purchase. Its title: Can you believe it’s…