HyperDrive Interactive

Our New Wii Player Provided Challenging Lunch Break

Immediately after the email went out to the crew about our new Wii Player in the conference room, a challenge came from Tim Koehler to read: Do we have Mario Kart? First person to beat me in Mario Kart wins $20, a hug and an HD blog post admitting my defeat. $20 to be paid in installments. Hug paid all at once. Well, needless to say, Tim is not shelling…

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Please Welcome Joselyn Marie to the HyperDrive Family

All of our work is new and fresh, here’s proof baby!! HyperDrive would like to introduce you to the daughter of Account Manager, Kati Hardy born on Wednesday, December 14, 2011. She weighs in at 7 lbs 15 oz and about 20 inches long. Mom and baby are doing great and Daddy is adjusting to his new baby-driven lifestyle. First-time Grandpa and HyperDrive CEO Dan Heimbrock is proud as can…

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UDI’s: A National Customer Acquisition Campaign to Drive Trial and Fuel Raging WOM

When Udi Baron, sandwich man and owner of five Denver area restaurants, and his bakers, stumbled on how to make gluten free baked bread look and taste like normal baked bread, they knew they needed to “go national” as fast as possible – build an enthusiastic customer base before the big guys reverse-engineered their discovery and beat them with deeper pockets. This case is a perfect example of how an…

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