How Does HyperDrive’s Taste & Tell Progam Work? Taste & Tell, a time-proven program developed by HyperDrive, leverages Word-of-Mouth Marketing (WOMM) strategies that tap into your reservoir of ‘brand fans’ to create an opportunity for them to easily talk about, share, sample and endorse your brand’s products. (Download our PDF sell sheet.) This is a turnkey program. From the identification of your best customers in geo-targeted cities or regions, to…

Get ready, snow birds! The super-successful word-of-mouth marketing campaign for Graeter’s Ice Cream, called Graeter’s Fanbassadors, is kicking off in the Sunshine State. Right now, an open invitation stands for passionate and engaged Florida Graeter’s Fans to sign up and become an advocate for the best ice cream you’ll ever taste. The timing is perfect, coming before the heels (so, toes then?) of a major announcement—Graeter’s Ice Cream will be…

Quite possibly the fastest growing marketing tool around…. “Mobile devices are too dang useful to not be used during the purchase process. Customers can quickly check prices elsewhere while they stand in the aisle. A clear 77% of smartphone owners use their device while shopping.” “Altimeter Group released an analysis of top brands that use mobile technology to connect with their customers during the retail experience. The data were compiled…

The super-fun word of mouth marketing campaign we created for Graeter’s received some nice coverage today in the Cincinnati Enquirer, in an article titled “How Graeter’s Grew Nationwide” by Mike Boyer. Graeter’s has been thrilled with the initial results of this pilot and we couldn’t be happier. Plans are already in the mix to break out the new year with an expanded campaign. There’s no question that super-premium Graeter’s is…

LaRosa’s Pizzerias is a Cincinnati tradition and powerhouse brand in Southwest Ohio, Northern Kentucky and Southeast Indiana, with 64 stores and a whopping market share, easily surpassing national chains like Pizza Hut, Papa John’s and Donato’s. One of LaRosa’s secrets is to always, always be focused on improving guest service.  And this includes every aspect of their business – even their email promotions. After all, they said, if our email…