HyperDrive Interactive

Presidential Inspiration Given on President’s Day

On this occasion of President’s Day, I’m thinking forward as President of HyperDrive, a progressive digital marketing agency in Cincinnati, and I’m looking for inspiration. I’m thinking of how our business – which relies on the smart use of technology to bring remarkable brands and their fans closer together (translate higher sales at lower costs) – is changing so rapidly. I’m thinking of how difficult it is to predict tomorrow….

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The New HyperDrive Teamwork Award Winners Are…..

Megan Collins, Brian Szolosi and Tom Wright for the New Website Launch For RENT-2-OWN In Spring of 2011, an incentive award opportunity was announced to HD employees to drive further team collaboration. “It is easy to get caught up in our own day-to-day tasks and not look further to see how we can build a better product for our clients.  If we take the time to talk and work together…

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It’s a Mad Mad Mad Mad (Social) World.

Some new fun facts just in from comScore: • Social networking is the most popular online activity worldwide accounting for nearly 1 in every 5 minutes spent online in October 2011. • Half the world’s Internet population visited Facebook.com in October 2011. • 82% of the world’s Internet population ages 15 and older that accessed the Web from a home or work computer accessed a social network site – representing…

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UDI’s: A National Customer Acquisition Campaign to Drive Trial and Fuel Raging WOM

When Udi Baron, sandwich man and owner of five Denver area restaurants, and his bakers, stumbled on how to make gluten free baked bread look and taste like normal baked bread, they knew they needed to “go national” as fast as possible – build an enthusiastic customer base before the big guys reverse-engineered their discovery and beat them with deeper pockets. This case is a perfect example of how an…

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