HyperDrive Interactive

Move Over Social Sharing “BUTTON” Social Sharing “CONTENT” Has Moved Into Email Marketing

Posted on by Cheryl

social-media-content-emailGet ready to populate your email with social media content that is relevant and welcomed by your audience. FanCentric founder and CEO David Devore shares 8 ideas for using social media content in emails with his recent article published by the Content Marketing Institute.

“The bottom line is that if your emails are not populated with noteworthy content that’s relevant to your audience, your social sharing button is a useless waste of kilobytes, attention, and time,” says Devore.

“Bringing in the voice of the customer boosts credibility. In fact, 92 percent of consumers worldwide trust recommendations from friends and family more than any form of advertising. In other words, when it comes to customer acquisition and attention, the best way to reach more people is to have your brand’s fans do it for you.”

Here are his 8 tips about how brands can use brand owned and fan generated content to make their emails truly social and absolutely engaging.

  1. Incorporate the actual tweaks and Facebook posts into your email
  2. Deliver to your fans their own social digest of messages
  3. Share a social recap of the event to provide real-time content
  4. Give them a #hashtag to help spread the word to other fans
  5. Keep it real, relevant and authentic
  6. Build a cross channel strategy to leverage the strengths of others
  7. Be mobile…meaning make it an experience via mobile devices
  8. Loyalty goes both ways, deliver on a reliable timetable

“Working with email and social media in tandem can help build brand awareness, retain customer loyalty, gain new subscribers, and generate new sales.”

To help make sharing of social content easy, FanCentric recently released new social media software called Content (Ctrl) that allows email publishers to literally drag and drop content widgets from the ExactTarget Email Marketing platform into their emails. No coding required, and so simple even  non-techies can master its simple interface within a short time. Read the rest of the article >>

Learn more about how having complete content control can be a reality for your next email newsletter. Contact FanCentric by emailing David Devore. See the full release notes here  and sign up for a Content (Ctrl) Test Drive. You can also begin learning about the “Social Side of Email” by downloading their free e-book “Field Guide to the Social Email (R)evolution.”

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A partner with the Cincinnati digital marketing firm HyperDrive for over 10 years, FanCentric (http://fancentric.fm/) connects fans with the brands, products, people and experiences that make them stand up and cheer. Since 2003, the company has been designing, consulting, coding and deploying digital direct-to-fan marketing applications and services that engage brand fans and deliver outstanding return on investment.

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