On this occasion of President’s Day, I’m thinking forward as President of HyperDrive, a progressive digital direct marketing agency in Cincinnati, and I’m looking for inspiration. I’m thinking of how our business – which relies on the smart use of technology to bring remarkable brands and their fans closer together (translate higher sales at lower costs) – is changing so rapidly. I’m thinking of how difficult it is to predict…

On this Valentine’s Day, we find it appropriate to talk about a mutual love affair that HyperDrive has with one of our all-time favorite clients. Since first joining hands in the early 2000′s, Dreamfields Pasta – makers of the best-tasting “good for you” pasta on grocery shelves today – and those on the HyperDrive Dreamfields team just ‘clicked.’ To us, it was love at first bite. As testament to our…

Crazy things happen when our (younger) staff members break into the candy jar. If you ever wondered why we can get your work done quicker than other agencies, now you won’t need to wonder any longer. So let’s go Viral! Please pass the sugar……    

For years now our client, RENT-2-OWN, has celebrated the holiday season as a time for giving back to their community. This year they have certainly outdone themselves. In 2011, identifying four charities near and dear to their employees’ hearts, RENT-2-OWN committed to donating 25% of the potential rent gain during the week leading right up to Christmas. Well, it just so happened that this particular week was their most profitable…

Wow! Congratulations to our wonderful partner Dreamfields Pasta for hitting 36 continuous months of growth. We are not talking about small potatoes here. 30 of the 36 months were double digit sales growth over the same month one year prior. Achieving that kind of growth is not easy and sustaining it is even harder. It goes to show that with a strong base of dedicated Brand Fans, a superior product,…