HyperDrive Puts Firms in Tune with Customers

Laura Baverman of The Cincinnati Enquirer recently interviewed HyperDrive executives Dan Heimbrock and Bernie Joyce. Laura was intrigued about HyperDrive’s ongoing interactive and social marketing success with iconic Cincinnati brands Graeter’s, LaRosa’s, Gold Star and Montgomery Inn … (not to mention www.cincyfavorites.com).

She starts her article like this: “LaRosa’s Pizzeria sent me an email last week offering $5 off my next $25 food purchase. Its title: Can you believe it’s been three months since you last visited? I had no clue. But I might just use that coupon.”

Dan and Bernie gave her a “behind-the-scenes” look at how HyperDrive builds loyal and engaged customers for these (and other) brands, and how that translates to higher sales.

May 2o, 2011 titled: HyperDrive Puts Firms in Tune with Customers was published and posted online.