HyperDrive Interactive

ExactTarget Named Top Email Marketing Platform for 2012

Posted on by Dan

Our 10-year partnership with ExactTarget has proven to be a good one on several levels. Firstly, ExactTarget helped us get started in email marketing back in 2001 when virtually no serious marketers were yet tapping into the power of email marketing. Secondly, ExactTarget has invested continuously to create the world’s best email marketing software.

According to Forrester – The Forrester Wave™: Email Marketing Vendors, Q1 2012 Report “ExactTarget brings the strongest current offering this year with intuitive campaign management, scalability, automated predictive models, collaboration tools, and an open technology platform that supports third-party development.”  The report goes on to say that Exact Target was an ideal platform for marketers wanting to manage more complex campaigns across multiple channels such as email, mobile SMS, and social media, to name a few.

“It (ExactTarget’s Interactive Marketing Hub) automates segmentation, dynamic content setup, testing, and reporting across high volumes of complex multichannel messages with one of the most intuitive interfaces in the market” says the report, released this week.

HyperDrive provides ExactTarget software and service solutions custom-tailored to the needs of the client. We provide complete turnkey email marketing campaign management as well as assisting clients in software acquisition and platform configuration to enable the most effective and efficient migration to ongoing email marketing success.

Great software doesn’t do anything unless experienced people enable the software to do what it does best. HyperDrive can help you make a New Year’s Resolution to do email marketing right and drive more sales and profits for your brand.

If your email marketing program is failing to produce the results you want and need for your brand, please call us at HyperDrive (513.444.4000) for a no-obligation consultation about your current email marketing strategy.

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