HyperDrive Interactive

Dreamfields Pasta Gains Recognition at the OH Academy of Nutrition & Dietetics Conference

Talking, Tasting and Telling Stories: Megan Collins and Annette Cohn attended the Ohio Academy of Nutrition and Dietetics Annual Conference. HyperDrive was the face for Dreamfields Pasta at the Hilton Polaris in Columbus, Ohio. Our main role was to provide taste testing samples of Dreamfields and meet and talk with many dietitians and other exhibitors. We introduced Dreamfields to many but several were already aware of Dreamfields. We received great…

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Michael Angelo’s Gains New Fans Through Great Taste and Conversation

Word of mouth is a powerful tool for any brand. But this is especially true when you’re brand has something worth talking about. When it comes to Michael Angelo’s Naturally Italian Frozen Entrees there is no one thing bigger to talk about than taste. A quick jump to their Facebook page or Twitter feed will reveal just how important taste is to their consumers. So how do you take what’s…

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Small Batches of Goodness Creates an Army of Fanbassadors for Graeter’s Premium Ice Cream

Graeter’s has gone from making about 315,000 gallons of super premium ice cream to close to 900,000 gallons, the quality remained the same. [CINCINNATI BUSINESS COURIER] How Did They Do It? Graeter’s took a very focused approach to expanding outside of the Cincinnati region. Their number 1 focus is all about the quality of the product. Graeter’s cherishes its brand and product. They went straight to their best advertisers, to…

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WOM and Email Combine for Amazing Results for Dreamfields CPG Brand

Many consumer packaged goods brands find themselves stuck in the expensive and frequently ineffectual rut of buying mass advertising in an attempt to attract customer trial. To reach a national audience, smaller brands may spend up to $5 million on TV, magazines and national FSI drops only to find their investment failed to move the business. One example of a CPG brand that broke free from this failed model is…

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Engaging Brand Fans with a Box of Saucy Fun that Creates Barbecue Conversations

Consumers are more likely to take recommendations from their friends and family than listen to or trust a brand.  Why not empower your best customers to spread the word about your remarkable product by building a community of advocates.  It’s the most powerful tool on your belt, especially considering Forrester has shown that 80% of all purchase cycles involve a form of WOM recommendation. Take Montgomery Inn for instance. Montgomery…

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