The limited roll-out is over and if your Facebook page is set up correctly you should have seen the new “Facebook Offers” feature available on your timeline. The tool is promising and easy to integrate, for both ecommerce and brick-and-mortar businesses. Here’s the scoop from Facebook, along with my thoughts on this new feature below: So there you have it. One simple marketing rule is that brands should talk to…

Look out New York, here she comes! Recently, client and friend of HyperDrive Alicia Emley (a.k.a. Luminous Lish) took her unique art style to another level with two big shows in the NYC area: the Art Expo NY and Big Lobby Art by Streetwater Galleries in the artiste area of Soho. The Cincinnati Ohio artist attributes her smashing successes, in part, to a collection of print materials created by our…

How Does HyperDrive’s Taste & Tell Progam Work? Taste & Tell, a time-proven program developed by HyperDrive, leverages Word-of-Mouth Marketing (WOMM) strategies that tap into your reservoir of ‘brand fans’ to create an opportunity for them to easily talk about, share, sample and endorse your brand’s products. (Download our PDF sell sheet.) This is a turnkey program. From the identification of your best customers in geo-targeted cities or regions, to…

How Does HyperDrive’s Health Care Professionals (HCP) Influencer Seeding Program Work? Developed to leverage Word-of-Mouth Marketing strategies, our HCP Influencer Seeding program helps you tap directly into key influencers of your brand. For brands that can claim specific health benefits and/or targeted to specific audiences with health issues, HCPs have been proven invaluable when it comes to prompting consumer purchase decisions. (Download our HCP Influencer Program Sell Sheet.) This is…

Today I was lucky enough to get distracted by a Facebook Post that led me to this short film. The post headline that caught my eye was “9-year-old’s cardboard arcade gets flashmobbed.” Now what could that possibly mean, I thought. Watch this film for yourself and be prepared to be moved by its presentation. What is so amazing to me is that people are able to leverage social media to…