How Does HyperDrive’s Health Care Professionals (HCP) Influencer Seeding Program Work? Developed to leverage Word-of-Mouth Marketing strategies, our HCP Influencer Seeding program helps you tap directly into key influencers of your brand. For brands that can claim specific health benefits and/or targeted to specific audiences with health issues, HCPs have been proven invaluable when it comes to prompting consumer purchase decisions. (Download our HCP Influencer Program Sell Sheet.) This is…

When I first got into Information Technology as a career 14 years ago, one of the things that appealed most to me about the field was the need to constantly learn new things in order to stay relevant in my career. Keeping your skills up-to-date in this industry you use every day isn’t optional anymore: it’s directly related to staying employed. If you stand still, you’re a dinosaur before you…

A number of HyperDrive employees traveled to Indianapolis to complete certification through ExactTarget Academy last week. I attended the course Email, The Foundation. While I didn’t know what to expect, I knew there was so much I could learn about the software. Over the 2-day course we covered uploading/exporting subscribers, adding attributes, creating templates, scheduling and tracking email sends through reports. Another cool takeaway was ExactTarget’s Subscribers Rule! Philosophy (see…

Are you wondering what the Introduction of Facebook Timeline means for your brand’s Facebook Page? You are not alone. Facebook’s Timeline for Pages will give brands greater control over content, the opportunity to boost Fan engagement and the ability to represent a deep history of the company. All of these enhancements are wrapped in a highly visual timeline-based architecture. Sliding back to the 1930’s with Coca-Cola is a breeze. Checking…

As HyperDrive’s Director of Operations, my main job is to schedule work. As important as that is to our business and our clients, I’m also always on the lookout to schedule fun. A team atmosphere is important, especially for a creative organization, where “working hard and playing hard” should be more than just a motto. We expect a lot out of our designers, programmers, account reps and copywriters so it’s…