The limited roll-out is over and if your Facebook page is set up correctly you should have seen the new “Facebook Offers” feature available on your timeline. The tool is promising and easy to integrate, for both ecommerce and brick-and-mortar businesses. Here’s the scoop from Facebook, along with my thoughts on this new feature below: So there you have it. One simple marketing rule is that brands should talk to…

A few weeks ago, I wrote a blog post about a certification class I attended through ExactTarget Academy, the industry’s first comprehensive individual certification program for email marketing. During the class, we learned about creating content, building results-driven emails, and best practices about how to create dynamic content based on a subscribers unique attributes. Since then, HyperDrive has put a lot of emphasis on what we learned into new email…

How Does HyperDrive’s Taste & Tell Progam Work? Taste & Tell, a time-proven program developed by HyperDrive, leverages Word-of-Mouth Marketing (WOMM) strategies that tap into your reservoir of ‘brand fans’ to create an opportunity for them to easily talk about, share, sample and endorse your brand’s products. (Download our PDF sell sheet.) This is a turnkey program. From the identification of your best customers in geo-targeted cities or regions, to…

How Does HyperDrive’s Health Care Professionals (HCP) Influencer Seeding Program Work? Developed to leverage Word-of-Mouth Marketing strategies, our HCP Influencer Seeding program helps you tap directly into key influencers of your brand. For brands that can claim specific health benefits and/or targeted to specific audiences with health issues, HCPs have been proven invaluable when it comes to prompting consumer purchase decisions. (Download our HCP Influencer Program Sell Sheet.) This is…

A number of HyperDrive employees traveled to Indianapolis to complete certification through ExactTarget Academy last week. I attended the course Email, The Foundation. While I didn’t know what to expect, I knew there was so much I could learn about the software. Over the 2-day course we covered uploading/exporting subscribers, adding attributes, creating templates, scheduling and tracking email sends through reports. Another cool takeaway was ExactTarget’s Subscribers Rule! Philosophy (see…