The limited roll-out is over and if your Facebook page is set up correctly you should have seen the new “Facebook Offers” feature available on your timeline. The tool is promising and easy to integrate, for both ecommerce and brick-and-mortar businesses. Here’s the scoop from Facebook, along with my thoughts on this new feature below: So there you have it. One simple marketing rule is that brands should talk to…

A few weeks ago, I wrote a blog post about a certification class I attended through ExactTarget Academy, the industry’s first comprehensive individual certification program for email marketing. During the class, we learned about creating content, building results-driven emails, and best practices about how to create dynamic content based on a subscribers unique attributes. Since then, HyperDrive has put a lot of emphasis on what we learned into new email…

Who says CSS isn’t an actual programming language. With advancements in browser technologies css extensions like less make not only larger projects easier to maintain, but provide standard programming functionality (i.e, variables, loops, etc). Getting started using less you have a couple of options. If your a Mac user like myself you can download the Less.app to create your style sheets, or download the JavaScript file less.js and include into…

As HyperDrive’s Director of Operations, my main job is to schedule work. As important as that is to our business and our clients, I’m also always on the lookout to schedule fun. A team atmosphere is important, especially for a creative organization, where “working hard and playing hard” should be more than just a motto. We expect a lot out of our designers, programmers, account reps and copywriters so it’s…

Our client, Mike Tissot, of Rent-2-Own is excited about the progress his business is making with the help of HyperDrive, one of Ohio’s leading digital marketing agencies. Here Mike is interviewed by RTOHQ about recent marketing results his still-growing rental company with 28 locations, and over 200 employees serving more than 17,000 customers. Mike Tissot of Rent 2 Own Talks HyperDrive Marketing Success It is clear that Mr. Tissot is excited…