People (and butterflies) flutterby the new http://www.ButterflyShow.com website The original International Butterfly Show website was launched back in 2003 as a flash-based site built by our crew Todd DeHayes, Programmer and Brian Essen, Designer. Today, over eight years later, the website – which was built using WordPress – has gracefully emerged from its cocoon soon to be introduced to the world – this time around thanks to Brian Essen, who…

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. Challenge:  HyperDrive proactively identified two major problems for…