The limited roll-out is over and if your Facebook page is set up correctly you should have seen the new “Facebook Offers” feature available on your timeline. The tool is promising and easy to integrate, for both ecommerce and brick-and-mortar businesses. Here’s the scoop from Facebook, along with my thoughts on this new feature below: So there you have it. One simple marketing rule is that brands should talk to…

How Does HyperDrive’s Health Care Professionals (HCP) Influencer Seeding Program Work? Developed to leverage Word-of-Mouth Marketing strategies, our HCP Influencer Seeding program helps you tap directly into key influencers of your brand. For brands that can claim specific health benefits and/or targeted to specific audiences with health issues, HCPs have been proven invaluable when it comes to prompting consumer purchase decisions. (Download our HCP Influencer Program Sell Sheet.) This is…

Get ready, snow birds! The super-successful word-of-mouth marketing campaign for Graeter’s Ice Cream, called Graeter’s Fanbassadors, is kicking off in the Sunshine State. Right now, an open invitation stands for passionate and engaged Florida Graeter’s Fans to sign up and become an advocate for the best ice cream you’ll ever taste. The timing is perfect, coming before the heels (so, toes then?) of a major announcement—Graeter’s Ice Cream will be…

On this occasion of President’s Day, I’m thinking forward as President of HyperDrive, a progressive digital marketing agency in Cincinnati, and I’m looking for inspiration. I’m thinking of how our business – which relies on the smart use of technology to bring remarkable brands and their fans closer together (translate higher sales at lower costs) – is changing so rapidly. I’m thinking of how difficult it is to predict tomorrow….

Quite possibly the fastest growing marketing tool around…. “Mobile devices are too dang useful to not be used during the purchase process. Customers can quickly check prices elsewhere while they stand in the aisle. A clear 77% of smartphone owners use their device while shopping.” “Altimeter Group released an analysis of top brands that use mobile technology to connect with their customers during the retail experience. The data were compiled…