The limited roll-out is over and if your Facebook page is set up correctly you should have seen the new “Facebook Offers” feature available on your timeline. The tool is promising and easy to integrate, for both ecommerce and brick-and-mortar businesses. Here’s the scoop from Facebook, along with my thoughts on this new feature below: So there you have it. One simple marketing rule is that brands should talk to…

Consumer packaged goods (CPG) brands are constantly introducing new products that they hope will take hold with consumers and drive high retail sales volume. But as we know, there are many reasons why most new product launches fail. Consumers don’t fall in love with the product despite what can be multi-million dollar advertising and slotting allowance investments. A great product is certainly mandatory if brands stand any prayer of gaining…

How Does HyperDrive’s Taste & Tell Progam Work? Taste & Tell, a time-proven program developed by HyperDrive, leverages Word-of-Mouth Marketing (WOMM) strategies that tap into your reservoir of ‘brand fans’ to create an opportunity for them to easily talk about, share, sample and endorse your brand’s products. (Download our PDF sell sheet.) This is a turnkey program. From the identification of your best customers in geo-targeted cities or regions, to…

How Does HyperDrive’s Health Care Professionals (HCP) Influencer Seeding Program Work? Developed to leverage Word-of-Mouth Marketing strategies, our HCP Influencer Seeding program helps you tap directly into key influencers of your brand. For brands that can claim specific health benefits and/or targeted to specific audiences with health issues, HCPs have been proven invaluable when it comes to prompting consumer purchase decisions. (Download our HCP Influencer Program Sell Sheet.) This is…

Get ready, snow birds! The super-successful word-of-mouth marketing campaign for Graeter’s Ice Cream, called Graeter’s Fanbassadors, is kicking off in the Sunshine State. Right now, an open invitation stands for passionate and engaged Florida Graeter’s Fans to sign up and become an advocate for the best ice cream you’ll ever taste. The timing is perfect, coming before the heels (so, toes then?) of a major announcement—Graeter’s Ice Cream will be…