Email design and development is an interesting dichotomy of old and new. It is an extremely effective and marketing communication strategy that is gaining an incredible amount of focus in the industry. Yet at the same time, in order to give all users a consistent experience there needs to be ample time to develop and debug-issues that arise. You may think that since email has existed for years it would…

A number of HyperDrive employees traveled to Indianapolis to complete certification through ExactTarget Academy last week. I attended the course Email, The Foundation. While I didn’t know what to expect, I knew there was so much I could learn about the software. Over the 2-day course we covered uploading/exporting subscribers, adding attributes, creating templates, scheduling and tracking email sends through reports. Another cool takeaway was ExactTarget’s Subscribers Rule! Philosophy (see…

Our 10-year partnership with ExactTarget has proven to be a good one on several levels. Firstly, ExactTarget helped us get started in email marketing back in 2001 when virtually no serious marketers were yet tapping into the power of email marketing. Secondly, ExactTarget has invested continuously to create the world’s best email marketing software. According to Forrester – The Forrester Wave™: Email Marketing Vendors, Q1 2012 Report “ExactTarget brings the…

It’s that time of year.  It seems like each January brings another opportunity to reflect on each of our client’s Email Marketing performance from the past year and how we improve it for the next.  While email trends and usage change, one thing seems to remain the same. We always want our email lists to grow and perform as well or better than the year before. One of the hardest…

LaRosa’s Pizzerias is a Cincinnati tradition and powerhouse brand in Southwest Ohio, Northern Kentucky and Southeast Indiana, with 64 stores and a whopping market share, easily surpassing national chains like Pizza Hut, Papa John’s and Donato’s. One of LaRosa’s secrets is to always, always be focused on improving guest service.  And this includes every aspect of their business – even their email promotions. After all, they said, if our email…