Consumer packaged goods (CPG) brands are constantly introducing new products that they hope will take hold with consumers and drive high retail sales volume. But as we know, there are many reasons why most new product launches fail. Consumers don’t fall in love with the product despite what can be multi-million dollar advertising and slotting allowance investments. A great product is certainly mandatory if brands stand any prayer of gaining…

How Does HyperDrive’s Taste & Tell Progam Work? Taste & Tell, a time-proven program developed by HyperDrive, leverages Word-of-Mouth Marketing (WOMM) strategies that tap into your reservoir of ‘brand fans’ to create an opportunity for them to easily talk about, share, sample and endorse your brand’s products. (Download our PDF sell sheet.) This is a turnkey program. From the identification of your best customers in geo-targeted cities or regions, to…

How Does HyperDrive’s Health Care Professionals (HCP) Influencer Seeding Program Work? Developed to leverage Word-of-Mouth Marketing strategies, our HCP Influencer Seeding program helps you tap directly into key influencers of your brand. For brands that can claim specific health benefits and/or targeted to specific audiences with health issues, HCPs have been proven invaluable when it comes to prompting consumer purchase decisions. (Download our HCP Influencer Program Sell Sheet.) This is…

Our client, Mike Tissot, of Rent-2-Own is excited about the progress his business is making with the help of HyperDrive, one of Ohio’s leading digital marketing agencies. Here Mike is interviewed by RTOHQ about recent marketing results his still-growing rental company with 28 locations, and over 200 employees serving more than 17,000 customers. Mike Tissot of Rent 2 Own Talks HyperDrive Marketing Success It is clear that Mr. Tissot is excited…

Graeter’s Ice Cream, an iconic Cincinnati brand with a rich, 140-year-old family heritage and a relentless dedication to making the world’s best ice cream. Every batch of this smooth and decadent ice cream is created just two gallons at a time using the proprietary “French Pot Process” used for over a century to make Cincinnati people want to Share the Love. Graeter’s wanted to expand their geographic reach with grocery…