A few weeks ago, I wrote a blog post about a certification class I attended through ExactTarget Academy, the industry’s first comprehensive individual certification program for email marketing. During the class, we learned about creating content, building results-driven emails, and best practices about how to create dynamic content based on a subscribers unique attributes. Since then, HyperDrive has put a lot of emphasis on what we learned into new email…

A number of HyperDrive employees traveled to Indianapolis to complete certification through ExactTarget Academy last week. I attended the course Email, The Foundation. While I didn’t know what to expect, I knew there was so much I could learn about the software. Over the 2-day course we covered uploading/exporting subscribers, adding attributes, creating templates, scheduling and tracking email sends through reports. Another cool takeaway was ExactTarget’s Subscribers Rule! Philosophy (see…

For years now our client, RENT-2-OWN, has celebrated the holiday season as a time for giving back to their community. This year they have certainly outdone themselves. In 2011, identifying four charities near and dear to their employees’ hearts, RENT-2-OWN committed to donating 25% of the potential rent gain during the week leading right up to Christmas. Well, it just so happened that this particular week was their most profitable…