How Does HyperDrive’s Taste & Tell Progam Work? Taste & Tell, a time-proven program developed by HyperDrive, leverages Word-of-Mouth Marketing (WOMM) strategies that tap into your reservoir of ‘brand fans’ to create an opportunity for them to easily talk about, share, sample and endorse your brand’s products. (Download our PDF sell sheet.) This is a turnkey program. From the identification of your best customers in geo-targeted cities or regions, to…

How Does HyperDrive’s Health Care Professionals (HCP) Influencer Seeding Program Work? Developed to leverage Word-of-Mouth Marketing strategies, our HCP Influencer Seeding program helps you tap directly into key influencers of your brand. For brands that can claim specific health benefits and/or targeted to specific audiences with health issues, HCPs have been proven invaluable when it comes to prompting consumer purchase decisions. (Download our HCP Influencer Program Sell Sheet.) This is…

Are you wondering what the Introduction of Facebook Timeline means for your brand’s Facebook Page? You are not alone. Facebook’s Timeline for Pages will give brands greater control over content, the opportunity to boost Fan engagement and the ability to represent a deep history of the company. All of these enhancements are wrapped in a highly visual timeline-based architecture. Sliding back to the 1930’s with Coca-Cola is a breeze. Checking…

Wow! Congratulations to our wonderful partner Dreamfields Pasta for hitting 36 continuous months of growth. We are not talking about small potatoes here. 30 of the 36 months were double digit sales growth over the same month one year prior. Achieving that kind of growth is not easy and sustaining it is even harder. It goes to show that with a strong base of dedicated Brand Fans, a superior product,…

Laura Baverman of The Cincinnati Enquirer recently interviewed HyperDrive executives Dan Heimbrock and Bernie Joyce. Laura was intrigued about HyperDrive’s ongoing interactive and social marketing success with iconic Cincinnati brands Graeter’s, LaRosa’s, Gold Star and Montgomery Inn … (not to mention www.cincyfavorites.com). She starts her article like this: “LaRosa’s Pizzeria sent me an email last week offering $5 off my next $25 food purchase. Its title: Can you believe it’s…